With the popularity of cosmetics exploding on social media, It seems everyone and their cousin is now a “Professional Makeup Artist“. How can you ensure you end up with a qualified, talented makeup artist on one of the most important (and expensive) days of your life? I’ve provided a checklist of five questions any worthwhile makeup artist will ask their clients in one way or another. If they don’t check ALL these boxes… don’t walk, RUN!
1. Will you be taking first look pictures?
Professional bridal makeup artist know that keeping to a schedule is of the utmost importance. Many novice makeup artist know makeup should be completed before a bride walks down the aisle, but with the growing popularity of first look pictures, many brides need to be photo ready 1-2 house before a ceremony (3 if they need to travel to the ceremony site). If you “artist“ waits until your planner sends out an itinerary to tell address the issue of timing… be afraid… be very afraid… or at least warn your photographer that they should expect the timeline to be pushed back to compensate for an ill planned makeup schedule.
2. Do you have any allergies or sensitivities?
You know what’s a great way to start your wedding day?? Anaphylactic shock! Oh wait, that would be the worst way actually (insert thinking face emoji). All jokes aside, commonly used cosmetic products can contain substances that some brides are highly allergic (or simply sensitive to) including latex and red pigments. If your “artist“ neglects to inquire about your allergies and sensitivities they may end up causing a very painful and unsightly catastrophe. At the very least its a good sign that they don’t know their stuff, and perhaps need a few more years on the makeup circuit before they’ll be ready to hit the big leagues.
3. What kind of feeling do you want your bridal look to convey?
I worked for a large cosmetic line for many years where we were instructed to style our makeup from “H-T“ (short for head to toe). This meant that it wasn’t enough to have a flawless makeup look, but that it also needed to be in harmony with our hair and ensemble. To me, the best way to keep an entire bridal look cohesive is to think about the overall feel first… and work out the details from there. Romantic, moody, classic, whimsical, ethereal, earthy, glamorous, fun, sexy - these are all words my clients have used to describe their #bridalvibe. If your “artist” only asks about pictures you pinned, but doesn’t enquire about the feeling of your overall look, you may end up with a face that’s going to the club and a dress that’s headed to the beach.
4. What is your daily makeup / special occasion makeup look.
Almost every bride I’ve worked with has asked for “natural makeup“. It’s a term that I have found to be synonymous with “soft smoky eye and full coverage foundation“, “a sprinkling of eyeshadow and a smudge of lipstick“, as well as “red lipstick, defined eyebrows and nothing else“. I find, the best way to cut through the confusion is to do a deep investigation on what a client’s go-to makeup looks are. If your “artist“ asks you few questions about your usual preferences, you may find yourself wearing a look that is more reflective of their preferences than your own.
5. What time of day is your wedding ceremony??
Have you ever done your makeup in dim lighting… thought it looked amazing, only to sit down in your car, glance in the rear view mirror and realize you look like Pam Anderson in the peak of Baywatch fame?? Yep. Lighting matters… and the time of day of your ceremony will have a huge effect on the lighting (how intense it is, and the color). Make sure your artist knows to design your makeup look to shine best in the lighting you worked so hard to fit into all your wedding plans.
Thanks so much for taking the time to read this post! I hope it helps you have the wedding of your dreams! If you have any questions about how to find the best makeup artist for your event, I would love to chat with you here or on Instagram @idontdohair!
All the best,